Purpose: We investigate why entrepreneurial universities choose a particular business strategy focusing on diversification and multinationalisation, and the role of Intellectual Capital (IC) in supporting such strategies. Design/methodology/approach: The research question is answered through an exploratory case study of the University of Bari, Italy. Data was collected from strategic plans, annual reports, national evaluation reports and semi-structured interviews with the university’s board members and analysed using Secundo et al.’s (2016) collective intelligence framework . Originality: The paper is novel because it provides theoretical justification to strategy development in a university setting. Additionally, the findings contribute to the fourth stage of IC research by showing how IC can be used to support diversification and internationalization in a university and to support third mission goals. Finally, the paper provides an empirical application of the Secundo et al. (2016) model for understanding IC in universities. Findings: We show how contingency factors, such as economic and historical reasons, justify both the diversification and internationalisation strategies, and how they both rely on IC. Practical implications: The results of this study can be used by managers to support the development of entrepreneurial university strategies.
Entrepreneurial universities and strategy: the case of the University of Bari / Lombardi, Rosa; Massaro, Maurizio; Dumay, John; Nappo, Fabio. - In: MANAGEMENT DECISION. - ISSN 0025-1747. - 57:12(2019), pp. 3387-3405. [10.1108/MD-06-2018-0690]
Entrepreneurial universities and strategy: the case of the University of Bari
Lombardi, RosaPrimo
;
2019
Abstract
Purpose: We investigate why entrepreneurial universities choose a particular business strategy focusing on diversification and multinationalisation, and the role of Intellectual Capital (IC) in supporting such strategies. Design/methodology/approach: The research question is answered through an exploratory case study of the University of Bari, Italy. Data was collected from strategic plans, annual reports, national evaluation reports and semi-structured interviews with the university’s board members and analysed using Secundo et al.’s (2016) collective intelligence framework . Originality: The paper is novel because it provides theoretical justification to strategy development in a university setting. Additionally, the findings contribute to the fourth stage of IC research by showing how IC can be used to support diversification and internationalization in a university and to support third mission goals. Finally, the paper provides an empirical application of the Secundo et al. (2016) model for understanding IC in universities. Findings: We show how contingency factors, such as economic and historical reasons, justify both the diversification and internationalisation strategies, and how they both rely on IC. Practical implications: The results of this study can be used by managers to support the development of entrepreneurial university strategies.File | Dimensione | Formato | |
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